Girlfriend Collective: Perceptions of Gender and Fashion in PR and Social Media

I created a research presentation with classmates focusing on how gender identity and perceptions of athletic wear brands affect the success of campaigns. This was a semester-long project centered around Girlfriend Collective, an athletic wear brand for women, where I organized in-depth interviews and conducted surveys through Qualtrics. The research I have produced exposed me to the importance of research and analytics and why it is crucial to have when creating a PR/marketing campaign.